THE TOURIST'S EXPERIENCE
OF CROSSING ABBEY ROAD

RESEARCH QUESTION

What does the tourist's experience of crossing London's iconic Abbey Road look and feel like?

How could it be digitally enhanced, without compromising its essence?

BRIEF

To design a digital intervention in an urban space

A concept digital experience for the area based on AR and a sound intervention.

OUTCOME

TUTORS  DR. JOHN FASS | ALAISTAIR STEELE | MOR BAKAL 

MA UX DESIGN 2 WEEK SPRINT PROJECT

TEAM  DANIELA NAVAES | BYRON SIN | TIFFANY CHAU | YIHENG DU

DURATION

2 weeks - October/19

 

RESEARCH METHODS USED

| Behaviour Mapping

| Structured Interviews

| Prototyping

PROCESS

| An overview of the touristic demographics found in the area;

| Detailed insights on visitor's motivations to be there, as well as the uncovering of the many layers of complexity of the space;

| Insights on the behaviours of other actors involved in the interaction, such as photographers, drivers and local pedestrians;

| MAIN INSIGHT: crossing Abbey Road is an intense emotional experience to more than half of visitors, regardless of age;

| One concept AR intervention meant to enhance the experience of crossing the being photographed crossing and taking a photograph;

| One concept physical intervention in to enhance the experience of crossing and lower annoyance levels of drivers.

MORE INFO

Click on the link below to be redirected to my blog if you're interested to read more about this project.

The UX of an Urban Space

 

SOFTWARES USED

Adobe Photoshop | Adobe Premiere