THE STUDENT'S EXPERIENCE
OF GOING TO A PARK
Why aren't LCC students visiting Elephant Park?
What kind of experiences would encourage LCC students to visit Elephant Park?
The design of a physical space for students.
EXTRA: A service strategy that would actually solve the problem.
To design an experience for Elephant Park to encourage engagement from LCC students.
Located near Elephant & Castle Station, Lendlease's Elephant Park is rarely ever visited. The company came to LCC with the hypothesis that if students designed creative attractions to build in the park, it would attract more people. My group’s target demographic was LCC students.
COMISSIONED PROJECT LENDLEASE + LCC UAL
TEAM DANIELA NAVAES | GAZBIA SOROUR | JUSTAS BENDARAVICIUS | YU DING
SUPERVISORS ROSIE ALLEN | EVI KONTOVA
4 weeks - March/2019 to April/2019
RESEARCH METHODS USED
| Semi-structured Interviews
| Empathy Map
| Collaborative Design Workshop
| Stakeholders Map
| Conversations with students showed the reasons why they were not engaging with the local park;
| Involving students in a collaborative design workshop related with their imagined ideal experiences in a park;
| In-depth insights into their desires, fears, concerns and aspirations pertaining frequenting the local park;
| The key insight that proved that the client's initial hypothesis was wrong;
| A detailed proposal for an effective solution to the client's problem, in the form of a Service Blueprint and a concept app for management.
Adobe XD | Adobe Photoshop | Adobe Illustrator