THE STUDENT'S EXPERIENCE
OF GOING TO A PARK

RESEARCH QUESTIONS

Why aren't LCC students visiting Elephant Park?

What kind of experiences would encourage LCC students to visit Elephant Park?

OUTCOMES

The design of a physical space for students. 

EXTRA:service strategy that would actually solve the problem.

BRIEF

To design an experience for Elephant Park to encourage engagement from LCC students.

CONTEXT

Located near Elephant & Castle Station, Lendlease's Elephant Park is rarely ever visited. The company came to LCC with the hypothesis that if students designed creative attractions to build in the park, it would attract more people. My group’s target demographic was LCC students.  

COMISSIONED PROJECT  LENDLEASE + LCC UAL

TEAM  DANIELA NAVAES | GAZBIA SOROUR | JUSTAS BENDARAVICIUS | YU DING

SUPERVISORS  ROSIE ALLEN | EVI KONTOVA 

DURATION

4 weeks - March/2019 to April/2019

 

RESEARCH METHODS USED

| Semi-structured Interviews

| Empathy Map

| Collaborative Design Workshop

Stakeholders Map

 

PROCESS

| Conversations with students showed the reasons why they were not engaging with the local park;

| Involving students in a collaborative design workshop related with their imagined ideal experiences in a park;   

 

| In-depth insights into their desires, fears, concerns and aspirations pertaining frequenting the local park;

| The key insight that proved that the client's initial hypothesis was wrong;

| A detailed proposal for an effective solution to the client's problem, in the form of a Service Blueprint and a concept app for management

 

SOFTWARES USED

Adobe XD | Adobe Photoshop | Adobe Illustrator